PepsiCo Canada
PepsiCo Canada has partnered with Canadian farmers since 1972. Lay’s, Ruffles and Miss Vickie’s brands source 1.5 billion Canadian potatoes each year from family-run farms in Alberta, Ontario, Quebec and Prince Edward Island. Nearly all of the oats used for the Quaker brand in North America are grown in the Canadian Prairies. In 2025, PepsiCo expanded its regenerative agriculture program across Saskatchewan and Manitoba to support more than 500,000 acres of Canadian farmland and strengthen access to agronomic resources.
PepsiCo Canada works with farmers and agricultural organizations across the country to help advance regenerative agriculture practices. Key partners include South East Research Farm in Saskatchewan, Agrinova in Quebec and New Brunswick, Co-op Régionale and the Northern Ontario Farm Innovation Alliance in Northern Ontario, and the Ontario Soil Network in Southern Ontario. Together, these organizations recruit growers, provide agronomic support and host field demonstrations that help share practical learnings across farming communities.
Impact
At the University of Lethbridge, the program will award four $5,000 undergraduate B.Sc. (Agr.) scholarships and one $5,000 masters or PHD scholarship per year for two years, for a total commitment of $50,000. Undergraduate student applicants must be majoring in Agricultural Biotechnology and/or Agricultural Studies who have expressed an interest in careers in agriculture, crop production, agronomy, and/or plant genetics. Masters or doctoral student applicants must be enrolled in a thesis-based program in pursuit of research related to potatoes, oats, canola, and/or regenerative agriculture.